Manager, Publisher Loyalty & Perks
Tech Stack
Job Description
Mediavine is seeking an experienced Manager of Publisher Loyalty & Perks to join our Publisher Success team.About MediavineMediavine is a fast-growing advertising management company representing over 10,000 websites in the food, lifestyle, DIY, and entertainment space.
Founded by content creators, for content creators, Mediavine is a Top 20 Comscore property, exclusively reaching over 125 million monthly unique visitors.
With best-in-class technology and a commitment to traffic quality and brand safety, we ensure optimal performance for our creators.Mission & CultureWe are striving to build an inclusive and diverse team of highly talented individuals that reflect the industries we serve and the world we live in.
The unique experiences and perspectives of our team members is encouraged and valued.
If you are talented, driven, enjoy the pace of a start-up like environment, let’s talk!
Position Title & Overview:This role is responsible for sourcing ideas, surfacing partnership opportunities, executing programs, and delivering perks to increase loyalty and engagement with our publishers.
The Manager, Publisher Loyalty & Perks will report to the SVP, Publisher Success.
The Manager, Publisher Loyalty & Perks will focus on identifying tools, programs, and services that will serve our publishers.
They will manage and coordinate all aspects of delivering perks to our valued client base including sourcing, partnering with Legal on contract details and crafting plans for delivery.
They will also surface ideas for ongoing efforts, implementation and execution.
This role is partially publisher-facing in order to solicit direct feedback on new perks and programs to measure returns on investment.
Serving as an advocate for the publisher with company goals in mind is central to this role.
Perks and programs are proactive retention measures that encourage publisher loyalty, increase adoption of tools and strategies, facilitate growth of Mediavine’s overall business, and generate excitement within the community.
Essential Responsibilities: Connecting with internal stakeholders, including Account Management and Account Executives to source and vet ideas for perks, programs, tools, and services that will resonate with publishers Develop relationships with partners (E.g. Top Hat Rank), coordinate program rollouts and maintain ongoing engagement with current partnerships Act as a liaison to publishers’ needs, surface ideas for new programs and solve problems with actionable solutions Research tools and services that align with the needs of Mediavine publishers and work cross-functionally to implement new perks and services Establish clear communication strategies around the benefits of each perk or program, ensuring alignment with publisher needs Contribute to cross-functional team communication and partnering with MarComm, Legal, Product, Engineering, and Support as needed to implement and execute new perks and services Conduct cost analysis and provide insights on new and existing perks to assess their effectiveness Track perk adoption, gather feedback, and continuously improve programs based on publisher input Provide resources and updates to relevant departments, ensuring accessibility to information on perks and ongoing services Availability to travel to on-site locations for publisher/industry events, team retreats, leadership meetings and the annual all hands events (approximately 20% of the time)