SUMMARY: Shape the future of lending: Join our dynamic Lending Business Unit and lead marketing strategies that will fuel our growth and empower real estate entrepreneurs.

As the first marketing leader within the unit, you’ll be instrumental in crafting and executing campaigns that build awareness, drive engagement, and support lead generation for our innovative lending platform.

This is a high-impact role where you’ll be able to make your mark, with significant autonomy and a chance to grow within a fast-paced, mission-driven company.Groundfloor is a remote-friendly, hyper-growth, wealthtech company based out of Atlanta.

We value vulnerable, high-quality, low-ego collaboration.

If that sounds good to you, join us!

THIS JOB MIGHT BE FOR YOU IF:  You’re a strategic, hands-on marketer with experience in digital marketing, content creation, and brand management, preferably in real estate, lending, or fintech industries.

You’re a storyteller who can craft compelling narratives across various channels (blog posts, social media, email campaigns, etc.).

You thrive in fast-paced environments and have experience working in a startup or growing business.

You’re passionate about building relationships and developing strategies to engage channel partners and referral sources.

You use data and develop insights to optimize campaigns and improve performance.

You’re a social media expert and enjoy engaging with customers and building brand awareness across platforms like LinkedIn, Instagram, TikTok, and Facebook.

You’re eager to take ownership of a key marketing role and shape the direction of the lending unit's marketing strategy.

A DAY IN THE LIFE:  Lead the charge in creating and executing content strategies for lead generation and borrower engagement across multiple channels: website, social media, email, and more.

Develop engaging content that resonates with real estate entrepreneurs and supports loan product awareness—think blog posts, case studies, landing pages, videos, podcasts, and more.

Collaborate closely with sales, business development, and cross-functional teams to ensure marketing aligns with company goals and drives conversions.

Build relationships with brokers and origination partners to grow engagement and loyalty through tailored marketing support and resources.

Run social media strategies, grow community engagement, and monitor key metrics to refine your approach for maximum reach.

Plan and execute virtual and in-person events, such as webinars and conferences, to increase visibility and connect with potential borrowers, brokers, and partners.

Analyze performance and report on key metrics to adjust campaigns, optimize content, and improve overall marketing impact.