Demand Generation Manager
Tech Stack
Job Description
Vasion is looking for a Demand Generation Manager that exemplifies our core values and wants to be part of our growing team.
We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes.
Vasion offers a flexible working environment for our 300+ employees across the world, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah.
As a Demand Generation Manager, you'll play a critical role on our marketing team and will be responsible for the demand strategy of marketing campaigns and work closely with our internal Sales and Marketing teams.
The ideal candidate will be strongly motivated by creative marketing that grabs attention and starts conversations, robust project management, and using metrics and data to drive decisions.
If you share our passion for digital transformation and are looking for a company exiting the startup phase and transitioning into a world-class organization with ample resources, we would love to hear from you.Primary Responsibilities Develop and execute demand generation campaigns across various channels, including email, social media, content marketing, webinars, and events.
Collaborate with cross-functional teams to create compelling marketing materials, such as landing pages, emails, and ad copies, that resonate with target audiences and drive conversion.
Optimize campaigns through A/B testing, audience segmentation, and performance analysis to improve campaign effectiveness and ROI.
Track and report on campaign performance and key metrics to stakeholders, providing recommendations for improvement.
Drive revenue through marketing activities that have the ability to accurately track and report on those activities.
Work with inbound specialists to refine our lead scoring model, assess lead quality, and ensure a smooth transition of MQLs to sales.
Partner with corporate marketing to explore innovative ways to engage our audience and work through campaign ideas Provide weekly Pipeline and Revenue attainment reports to the marketing and sales teams