PurposeThis position is responsible for the implementation and execution of multi-channel marketing plans for various campaigns promoting AIR’s programs and services.

The individual in this role will lead the execution of marketing tactics including writing and reviewing content, working with designers to develop graphics, deploying tactics through various channels (e.g., the broadcast email system, social media platforms, website), and serving as the marketing lead and project manager of assigned campaigns.

They are responsible for ensuring message and tone consistency including brand alignment across their campaigns and marketing assignments.

This is a new position.

Responsibilities Campaign Content Creation: Write, edit, proofread, finalize, and implement all digital and print marketing and communications tactics across multiple channels, such as direct mail, email, paid digital, social media, website, mobile, and multimedia.

Project Management: Independently implement tactical marketing and communication plans on time and on budget, often juggling various plans simultaneously and switching gears as necessary.

Use existing internal systems to schedule and deploy tactics.

Collaboration: Work closely with internal stakeholders to effectively communicate the value and details of the programs and services they spearhead.

Work closely with internal marketing and communications staff as well as external vendors (e.g., design firms) to develop and execute tactics.

Performance Tracking: Monitor campaign performance of marketing initiatives and develop reports on key metrics including opportunities for improvement(s).

Digital Channel Oversight: Spearhead strategies to maintain and maximize the impact and influence of AIR’s website and social media platforms.