Sr. Vice President of Marketing - (Remote - US)

Tech Stack

MARKETING
STRATEGIES
DRIVE
COMMUNICATION
BRAND
ENHANCE
STRATEGIC
INITIATIVES
COMPREHENSIVE
CONTENT

Job Description

Mediavine is seeking an experienced SVP of Marketing to join our growing Revenue department.About MediavineMediavine is a fast-growing advertising management company representing over 10,000 websites in the food, lifestyle, DIY, and entertainment space.

Founded by content creators, for content creators, Mediavine is a Top 20 Comscore property, exclusively reaching over 125 million monthly unique visitors.

With best-in-class technology and a commitment to traffic quality and brand safety, we ensure optimal performance for our creators.Mission & CultureWe are striving to build an inclusive and diverse team of highly talented individuals that reflect the industries we serve and the world we live in.

The unique experiences and perspectives of our team members is encouraged and valued.

If you are talented, driven, enjoy the pace of a start-up like environment, let’s talk!

Position Title & Overview:As the Senior Vice President (SVP) of Marketing, you will be a key member of the executive leadership team, responsible for developing and executing comprehensive marketing and communication strategies to drive brand awareness, differentiation, and company growth.

In this role, you will lead a team of marketing professionals to contribute to the growth of our publisher base, establish strategic partnerships and drive revenue growth.

Your ability to analyze industry trends, translate strategy into actionable plans and deliver a multi-year roadmap will be essential to your success in this role and the long-term success of Mediavine.

As SVP of Marketing, you’ll have the ability to innovate with new marketing approaches that resonate with our publisher community and industry partners.

You’ll play a pivotal role in amplifying Mediavine’s voice in programmatic advertising, thought leadership and digital publishing.

This role will report directly to our Chief Revenue Officer.Essential Responsibilities: Develop and execute comprehensive marketing strategies aligned with Mediavine’s vision for growth, ensuring alignment across the company to drive long-term goals Lead targeted marketing initiatives to enhance brand awareness, strengthen Mediavine’s position in the marketplace and drive revenue growth  Collaborate with cross-functional teams, including sales, publisher success, engineering and operations teams to integrate successful marketing strategies and enhance customer experience Lead a high-performing marketing team, fostering a culture of innovation and collaboration, while empowering team members to reach their full potential Lead strategic marketing efforts across multiple areas:  Branding: Maintenance and evolution of the company's brand identity, ensuring consistency across all channels and touch points Demand Generation: Drive marketing initiatives across various channels, including SEO, SEM, email marketing, social media, and content marketing to increase brand visibility and generate leads PR: Lead media relations efforts, working with our PR agency, including managing relationships with press, influencers, and industry partners, to generate positive coverage and enhance brand reputation Communications: Lead the development of integrated marketing and communication strategies, external and internal, that shapes messaging to target audiences  Events Marketing: Develop and execute an events strategy to engage target audiences, drive leads into the sales funnel and enhance thought leadership in the industry Product Marketing: Collaborate with stakeholders to develop go-to-market strategies for new products and features, including product positioning, messaging, and launch plans Develop and manage the annual marketing budget, aligning expenditures with strategic goals and ensuring optimal allocation of resources to maximize ROI Establish metrics to assess the effectiveness of marketing campaigns, providing actionable insights to enhance future strategies Contribute to Mediavine’s position as a thought leader in the industry through strategic content creation, speaking engagements, and industry publications to enhance brand visibility and create revenue opportunities Availability to travel to on-site locations for publisher/industry events, team retreats, leadership meetings and the annual all hands events (approximately 40% of the time)