Digital Media Planner - Strategy (CST)
Tech Stack
Job Description
The Digital Media Planner - Strategist is a highly motivated self-starter with a passion for digital media planning, analytics and creativity!
The Strategist is responsible for knowing Channel Factory’s products and offerings inside and out.
Our Strategists are the driving force in the RFP process – digesting and understanding client objectives, then building a media plan that will nail the client KPIs.
If you are someone who thrives in a results-driven, fun and fast-paced digital media sales environment, then this is a great position for you!
Responsibilities: Top-of-the-Line Stewardship of Details Act as the project manager of the RFP process, communicating with key stakeholders on deliverables and deadlines and accurately filling out and maintaining SalesForce with Develop tactical digital media plans that align with the most suitable Channel Factory products to successfully achieve client KPIs Curating sample targeting lists that align with brand’s intended audience Communicate, advise, and field questions from client and Sales regarding product (digital media specs, 3rd party vendor tags, research studies, etc.) Partner with Account Management to seamlessly transition campaign from pre- to post-sales Proactive Vision and Thinking Review product and market research and historical campaign data for assigned accounts, and integrate research into RFP responses Collaborate with Sales to proactively pitch opportunities to non-active clients and encourage new campaigns Aid in building sales materials that include but are not limited to case studies, RFIs, client spec sheets, category best practices, market trends, and product updates for clients