ValGenesis is seeking a Director, Product Marketing with expertise in Life Sciences validation, drug development and regulatory processes to lead the ValGenesis product marketing team.

This individual will act as a product advocate and evangelist, clearly articulating ValGenesis’ unique value proposition to the market and as well as educating our internal teams.

He/She/They will develop a strong understanding of product capabilities and combine that with their industry knowledge and experience to create content and programs that communicate value and drive revenue.

What You’ll Do Lead and manage the product marketing team and collaborated with cross-functional teams in Product Management and Sales to develop and deliver innovative and compelling content such as messaging, campaigns, marketing collateral, sales materials and thought leadership to position ValGenesis’ leading solutions in the Life Sciences industry.

Leverage life science industry domain knowledge of drug development (CMC), validation, quality and regulatory processes to develop bold messaging and positioning for ValGenesis solutions that will differentiate our products in the market.

Plan the launch of new related products and releases and manage the cross-functional implementation of the plan in collaboration with Product Management and Sales.

Create and execute strategies for product launches, including defining product positioning, developing marketing materials, and lead and coordinate with cross-functional stakeholder teams.

Act as a thought leader and evangelist for ValGenesis products, conducting speaking engagements at industry conferences, authoring thought leadership content and engaging with the ValGenesis customer and prospect base.

Develop and conduct sales enablement activities in support of product launches and throughout the product lifecycle.

Partner with Product Management team to communicate the value proposition of the product to the sales team.

Owns the content creation and management process supporting the development of content to articulate the benefits of ValGenesis products.

Example of product and marketing assets include data sheets, infographics, solution briefs, white papers, user guides, web tutorials, web content, presentations, sales documentation, product videos, website copy, blog posts, release announcements.

Competitive intelligence and win / loss analysis support.

Keeps up to date on trends in life science validation, CMC, regulatory and value chain.

Includes business and regulatory trends, key players, and potential disruptions.

Be the expert on competition.

Follow and analyze market trends to position the product and help identify new required capabilities.