Director of Growth

Tech Stack

PRODUCT
MARKETING
SKIMMER
DRIVE
WORK
SELF-SERVICE
SUCCESS
MANAGEMENT
FEATURES
GROWTH
CUSTOMERS
REVENUE
RETENTION

Job Description

Skimmer is on a mission: to modernize the pool and spa service and repair industry.

We’re a private equity-backed company with 6000+ customers using Skimmer’s pool service platform to transform their businesses.

But we’re not stopping there (there are over 70,000 pool service companies in this surprisingly large “niche” space).

Our customers love us almost as much as we love them (check out our reviews and our NPS score of 68!)We were recently honored to join the Inc. 5000 list of fastest-growing companies and also won Built In Austin's Best Startups to Work For and Austin's Best Places for Families in 2024.We’re looking for big thinkers with small egos, so let’s dive in!

Our Values: At Skimmer we Realize our customers' success is our success.

Build humble, diverse teams who have fun winning.

Drive results with urgency.

Earn trust through transparent communication.

Your objectivesYou are an experienced Director of Growth who will report to Skimmer's CPO.

Your objective is to attain revenue targets for self-service customers, inclusive of driving free trial to paid conversion, tier upgrading, and attachment and usage of Skimmer Billing and other ancillary features.

You'll optimize Skimmer’s self-service GTM motion by coordinating efforts across Skimmer teams.

In addition, you'll define and track critical metrics, both leading and lagging, that are indicative of successful customer usage resulting in maximum ACV.What you'll do Collaborate with the VP of Marketing to define the self-service go-to-market strategy, including positioning, pricing, sign up process, engagement and retention.

Collaborate with the VP of Product to define and optimize the product experience to drive retention and revenue generating usage.

Use product analytics to identify bottlenecks and friction points in the user journey and work with the Product team to remove them.

Leverage user behavior data to continuously optimize and experiment with the product to drive growth.

Implement A/B testing, cohort analysis, and other experiments to refine product features and growth strategies.

Represent the needs of the GTM team to Product Management and Product Marketing in relation to features and products required to drive product-led growth (PLG) success.

Work closely with Sales, Customer Success, Marketing, and Product to develop market research, competitive analysis, and business cases for enhancements to the self-service go-to-market motion Coordinate the successful hand-off of “Sales-Led” opportunities to the sales team Work closely with all departments to ensure individual work streams and initiatives are aligned to drive successful PLG programs.