Manager of Paid Social Media
Tech Stack
Job Description
We are seeking an experienced Manager of Paid Social Media to join our agency.
In this role, you will be responsible for developing and implementing paid social media strategies for our clients, ensuring that their digital advertising effectively aligns with their business goals and marketing objectives.
The ideal candidate will be skilled in campaign management, analytics, and paid social media advertising, with a strong ability to work collaboratively with internal teams.
This position will also help oversee and train Social Media Strategists.About Mosaic Media:Mosaic Media is an advertising agency that offers a wide range of services including both digital (programmatic, Google Ads, social media) and traditional (radio, TV, print) media buying.
We work with clients from various industries, helping them reach their target audience and achieve their marketing goals.
As a company, we value creativity, teamwork, and continuous learning.Responsibilities: Strategy Development: Develop and implement comprehensive social media strategies for clients that align with their business goals and marketing objectives.
Design and execute social media campaigns to promote clients' products, services, or events, managing the overall social media budget.
Analytics and Reporting: Monitor social media performance metrics for clients using analytics tools, such as engagement rates, click-through rates, and conversions.
Prepare regular reports on social media activities, insights, and campaign outcomes, presenting them to clients and internal teams.
Analyze data to optimize strategies and make data-driven decisions to enhance overall social media performance.
Paid Social Media Advertising: Plan and execute paid social media advertising campaigns for clients, including budget management, targeting, and ad performance analysis.
Conduct A/B testing of ad creatives and strategies to optimize ad performance and ROI.
Trend Monitoring and Innovation: Stay updated with the latest social media trends, tools, and platform updates, applying relevant innovations to clients' social media strategies.
Monitor competitors’ social media activities and strategies to identify opportunities for differentiation and improvement for clients.
Team Collaboration and Leadership: Work closely with internal teams to ensure social media efforts are integrated with broader client initiatives.
Guide and mentor other team members on social media aspects, ensuring they understand the strategy and contribute effectively to client success.